De Vere Beaumont Estate
At the heart of De Vere Beaumont Estate in Old Windsor, sits an 18th-century mansion, a chapel, 429 bedrooms, 50 event spaces and a Georgian white house set in 40 acres of parkland grounds.
It’s a great time to join De Vere Beaumont Estate as we are just completing our £12m refurbishment programme which included bedrooms, restaurants and meeting spaces.
What is the main purpose of the role?
Taking responsibility for achieving and exceeding the revenue target for your property and the wider Principal Hotel Company, through structured sales planning and action you will focus on building long term, profitable client relationships to enable revenue, growth and retention. You’ll organise the FAM trip calendar, personally carry out sales appointments and also accompany your sales team on appointments as per their development.
On an annual basis you will create and implement the Sales & Marketing plan for your property, creating a new target account list of direct customers who can specifically generate new business, and strategically target larger direct clients who will yield more revenue for conference and training business. Working closely with the Revenue Team, you’ll work to understand and identify where trough periods exist to put in place tactical sales activity to drive revenues into these specific months as appropriate.
With the generation of a robust Online and Offline Marketing plan, you’ll focus on Reader Offers, Public Relations, Digital and Direct Marketing, while also working on the continued development of your property site on the PH Company Home website and external web and third party providers, using competitor analysis and your understanding of the property’s USP to create a highly attractive marketing strategy.
The Ideal Candidate
We are looking for someone with previous Senior Sales and Marketing experience with a proven track record of strategic sales planning and delivery from a similar sized property with a focus on meetings, training and the events market.
You’ll need to be creative, think outside the box, have natural leadership skills and be intuitive about guest needs. Great written and communication skills are essential, alongside the ability to develop and maintain effective internal and external working relationships at all levels.